Kickstarting The Easy Way: Stretch Goals – Scale, Hidden Profit and Unit Price.

Stretch Goals are a continually complex issue for independent game designers and they revolve around a couple of tricky to calculate issues, namely production scales, hidden profits and reasonable unit prices. I’ve written about this issue before but feel that it is significantly complex enough to take a further investigation, this time I’m going to try to go into some detail over common problems with finding the room to fund Kickstarter stretch goals. Scale and Unit Price – Tiny runs Firstly, the issue of entry unit price and small scale. There are a handful of manufacturers that will produce print runs of 500 games, GameCrafter is an excellent example. However, the unit price for a game


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