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Kickstarting the Easy Way: Heart of the Kickstarter


An enormous amount of digital ink has been split on how to set up and run a Kickstarter and a great deal of it is very useful and should be read by people who are about to attempt a Kickstarter. However, relatively little has been written about the emotional roller coaster that Kickstarting entails. I suspect this is because this is seen as an area that little practical advice can be given about but I'm not so certain. Ultimately, the practical elements of a Kickstarter are possible to foresee with sufficient attention to detail but the emotions and the mistakes they may encourage you to make are more likely to blindside people. The other possible reason less has been written on this subject is a perception that emotionally people are more varied and unique than they are practically. I would suggest that in actuality there is hugely more variation in the practicalities of Kickstarter campaigns which can vary just in the boardgame section from a £10 card deck independent to a £100 established company big box game.

There are roughly 4 categories of emotion waiting for you during a Kickstarter, happy excited (or panicked, your standard state for most of the campaign), happy relaxed (when you actually back), pure panic and self-doubt. I want to talk about those last two to reassure people both that they are normal and to warn against the poor decisions they can lead to.

Preview: It is vital that you share your Kickstarter preview page as widely and repeatedly as you can possibly manage without spamming. This is for two reasons, firstly to get useful, constructive advice about things you can change before you launch, and secondly to raise awareness of your campaign. However, doing so opens you to strang