Post Kickstarter: What success means, and what it doesn’t
I’ve been trying to figure out how best to phrase this blog, because I think that there’s an important perspective that prospective creators need to be aware of when planning their first campaign that really isn’t available from the pre-Kickstarter position. At the same time, I’m well aware that I’m not exactly in the position to tell people how to turn a successful Kickstarter into a full mortgage paying business, for that please see Jamey Stegmaier.
The point of this blog is that I hear many pre-Kickstarter creators talking about how once they’ve got a successfully produced print run they can then get into retail and distribution and be “in the industry” and how everything will be easier from that side of things. The point is, that’s not really how it works from this side of things, a successful Kickstarter is really only the start of the hard work, and not just for fulfillment, but for a long time after that.