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Self Fulfilling Cancellation


Another good man down. Today I saw a good project that was on its way to a tight but achievable funding cancelled. Reasons were given that I don’t really understand, and again I saw the reactions on social media that Kickstarter is only for the big companies, that its only a pre-order system, that its not for the small or independent creators anymore. So, this is something of an open letter to small independent creators and something of a rant to the world at large, but it boils down to one simple idea, see it out for goodness sakes.


First of all, there is a place on Kickstarter for small independents, I should know, I’m a small independent and I’ve found a place on Kickstarter. I post projects with honest goals timed to fill those goals. I fund in week two of the project and that’s actually what I’m aiming for. A couple of years ago when I posted SSO on Kickstarter the popular opinion was that a solid, reliable project should hit around 30-40% in the first 48 hours and fund in around 20-24 days of launch, possibly with a little overfunding. Somehow in the two years since then that standard advice has morphed into that you should hit 100% in the first 48 hours and that if you haven’t made 100% by the end of day three or four you should cancel. I want to make this very clear, if you are a small independent, particularly if you are a first-time creator, that advice is bad and damaging.


Running a Kickstarter is an emotional roller coaster, if you’re putting your own money into it and you have no previous experience of doing it even more so. Even if you have a great start, 60% in the first 48 hours (and that is a great start, that’s an amazing start) you’ll generally have the lizard brain screaming in your head that you’ve failed and everyone hates you and you should crawl under a rock and die for daring to put yourself out into the world. To then hear that the apparent accepted wisdom is that you indeed should is a form of pernicious poison.


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