Kickstarting The Easy Way: Stretch Goals – Scale, Hidden Profit and Unit Price.
Stretch Goals are a continually complex issue for independent game designers and they revolve around a couple of tricky to calculate issues, namely production scales, hidden profits and reasonable unit prices. I’ve written about this issue before but feel that it is significantly complex enough to take a further investigation, this time I’m going to try to go into some detail over common problems with finding the room to fund Kickstarter stretch goals.
Scale and Unit Price – Tiny runs
Firstly, the issue of entry unit price and small scale. There are a handful of manufacturers that will produce print runs of 500 games, GameCrafter is an excellent example. However, the unit price for a game from GameCrafter at a 500 game print run can easily be ten times that of the same game from a manufacturer with a minimum 1000 game print run such as LongPack. The result of this is that if a game presents itself with a goal sufficient for a 500 game print run from GameCrafter, and they receive orders enough to require a print run of 1000 from LongPack they will have a significant amount of spare revenue to cover stretch goals, the first step of economy of scale. This is generally a false economy for two reasons, firs